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md mukter
Jun 30, 2022
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Combine the capabilities of voice assistants, social media, and user usage data to deliver a truly connected experience. For example, a company Clipping Path recently connected their snack vending machine to their Twitter account. In addition to marketing, connecting social networks and IoT devices can also be used to manage access to facilities through the "social footprint" or digital signature of users. 3) Instant service Today's consumers have become accustomed to instant gratification , as the Internet allows them to easily access the products, services or information they want at any time. Therefore, brands must be able to meet these expectations, otherwise they risk customer abandonment. The internet of things allows us to take this service experience one step further, anticipating the needs of the client. For example, if a smart fridge detects that a product is running out, it can automatically order it from the user's favorite supermarket and have it arrive when she is at home. 4) Better customer relationship management Internet of things devices can be synchronized with the company's CRM to offer customer relationship management like never before. Marketers will no longer only be able to collect and organize information about their customers, but they will also discover new data about the customer journey that will allow them to adapt their campaigns and strategies. This will help them understand the different touchpoints and devices involved in the customer experience and create super-effective conversion strategies. 5) More opportunities for advertising With the internet of things, products themselves can become an advertising medium . An object with IoT can allow users to post comments and opinions on the brand's social network directly, without the need to use other devices such as mobile phones or computers. A well-known success story of this functionality is physical activity bracelets, such as Fitbit or Garmin. Customers can post logs of their activity on their social networks,
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md mukter

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